Establish a storytelling platform for ViiV healthcare for people living with HIV.
#LiVLife stories were created to drive the conversation around understanding and improving the treatment process between people living with HIV and their healthcare professionals (HCPs). The stories aspired to help people living with HIV, their friends and family, and their doctors, to think about the treatment process in the same conversation as their quality of life. Every year we visit people from all of the world to uncover their inspiring and enlightening stories of living well with HIV. These stories are explored through the lens of a real relationship; with a parent, a friend, or someone who has been on the journey with them, in order to create an intimate and comfortable setting to help them bring their story to life. We love telling each and every story and feel so privileged to meet these extraordinary characters.
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Dirt&Glory Brands
